Archive for the ‘Car Reviews’ Category

PostHeaderIcon Tail lights – function and form

Tail lights attract people by their brilliant looks. At the same time they warn people to keep a safe distance from them. Two opposite reactions are expected from the tail lights, and they succeed in doing so. They are located outside the body of a car where they attract attention. Designers exploit this situation to use tail lights in improving the looks of a car. They are no longer two small lights placed at two ends at the rear. There are creatively designed larger tail lights that are now available. Wrap around tail lights have been designed which are wider and curve along from the back to the side of the car. They stand out and impress the onlookers.

It has to be kept in view that primarily tail lights are a safety feature. Even when the visibility is not good they warn the driver of a car of the car moving ahead of him or her. Tail lights can also indicate to him or her whether that car would be turning left or right, or is applying brakes. A forewarning of such movements enables the driver who follows to maneuver his car in a safe way. Possibility of accidents or collisions is reduced. Tail lights are an important aid in ensuring a smooth accident free flow of traffic.

People do appreciate the performance and safety aspects of a car, but they also care as to how it looks. People tend to judge other people by the looks of their car as well. Owners of the car, therefore, not to be found wanting in this regard try to enhance looks of their car by acquiring attractive accessories and visible parts. Tail lights are one such item. Sometimes the old tail lights are replaced by the new ones, such as Euro tail lights, only to make the car look better.

Tail lights thus admirably perform the dual function of improving safety and improving the looks of a car. Tail lights are available in the market in various shapes, sizes, and designs. Choosing them has been made easy thanks to the internet. You can choose them quickly and easily from the comfort of your home. You can know more about the latest tail lights at www.ilovebodykits.com.

PostHeaderIcon Examples of Different Types of Car Stereo Amplifiers



Almost everyone loves his car and it really doesn’t depend on the fact whether the car is new or not. A car gets old with time but the owner of the car never stops loving it. Almost everyone wants to have the best car in the world and people even customize their cars in order to make them stand out of the crowd. Apart from the modifications, there are a number of car accessories which enhance your experience and makes your car stand out of the crowd. A car stereo is one of the most popular car accessories and people usually purchase a car stereo as soon as they purchase a car.

If you love music and if you love your car then you should purchase a car stereo in order to turn your ride into a joyride. However, there are different types of car stereos available and they are usually available at different prices as price depends on the brand and also on the functions of the stereo. So, an individual should do proper comparisons before buying a car stereo. Some car stereos allow you to play music CDs whereas some allow you to play the radio as well. The advanced car stereos even let you use a flash drive for playing songs.

Now, it’s even possible to attach portable music players to a car stereo in order to play songs. That being said, there are also a number of accessories available which are used to improve the performance of a car stereo or to increase its functionality. A car stereo amplifier is used to deliver an amplified signal to speakers so as to give the car that extra bit of volume power. There are different types of amplifiers available for a car stereo and so, it becomes essential for an end-user to be more careful while purchasing an amplifier. An individual should do proper comparisons before purchasing an amplifier.

Two Channel: The two-channel car stereo amplifier is commonly used with conventional car stereo systems. In a two-channel amplifier, only two speakers are connected to the amplifier and they are usually connected in the left/right configuration. Speakers are usually setup on the doors and the sound quality is not the best as the amplifier setup is quite limited.

Three/Four Channel: In a three/four channel amplifier, three or four speakers are connected to the amplifier and so, the amplifier needs to have higher wattage as it needs to magnify the signal for three or four speakers. Usually, the amplifier is placed at the back of the car as it occupies considerable space. The three/four channel amplifier provides better sound quality than the two-channel amplifier as it’s possible to place the speakers in different combination’s so as to improve the overall sound quality.

Five Channel: In a five channel amplifier, five speakers are connected to the amplifier and the five-channel amplifiers are expensive when compared to the two-channel amplifiers and the three/four channel amplifiers. It is possible to arrange speakers in a number of different combination’s in order to get the best audio experience. You may place two speakers in the front doors, two in the rear doors and one in the kick-panel or you may place two speakers in the dash, two in the doors and one in the kick-panel. The five-channel amplifier offers the best audio experience.

Mono/Bridge: The mono or bridge amplifier is used for low-frequency sounds. It provides a strong bass and this is the reason why many people use two-channel audio systems bridged with a mono amplifier. A five-channel amplifier with a mono/bridge amplifier provides the best audio experience when compared to all other amplifiers.

PostHeaderIcon Chinese Auto Brands Analysis



China’s such a big country, the current economic status is to enter the world as early as seven. China’s auto industry produced 4.4 million motor vehicles in 2003, who has become the world’s fourth largest car producer. But China has not a world-renowned automotive brand at all, which is not match the economic status today. None of our car brands is a worldwide brand, even the worst of our brands in the domestic influence is so limited, the current domestic auto market is further being swallowed by foreign car manufacturers. Here, mainly analysis the current status of the own brand and how to create a big global brands.

Some scholars believe that the brand can be sustained much longer than the company’s specific products, they recognized that brand is a more long-term company’s principal assets. Therefore, when our country is making famous in the automotive brand, we should look at the world, and we should have the global automotive brand Daizo strategic vision and courage.

20 years ago,  the idea that was to use the domestic market to exchange for advanced technology, so that China’s national automotive industry to catch up with international advanced level. After 20 years, China has finally produced the world’s third largest automobile market, the number of National Automobile self-made business has grown up from more than 10 to over 120, auto industry become one of the important industry for stimulating national economic development. China’s own brand car did not move toward the world only, but also lost most of the domestic market. China Steam brand has fallen into a “marginalized”, “de-China” dilemma!.

Look from the latest Chinese automobile and world-renowned automobile brand value rankings In 2004, the top three of Chinese automobile brand value is: monoxide (28.978 billion yuan), SAIC (18.389 billion yuan), Dongfeng (8,945,000,000 yuan ). the top three of World-renowned automobile brand value: Toyota (22.67 billion U.S. dollars), Mercedes (21.33 billion U.S. dollars), BMW (15.886 billion U.S. dollars). We can see that the Chinese auto brand value is far below the world-renowned brand through the comparison above, there’s a difference of disparity. Therefore, there is still a long way to go for creating China’s own brand car world.

The disadvantaged of own brand has attracted wide attention, but most concern is the intellectual property rights with Chinese trademarks, not the concerns and thinking for brand value. this is an important reason for China’s auto enterprises to ignored or even give up their own brands. At present, the introduction of CIS corporate identity system is not few,  but the introduction of BIS brand identity Strategy is extremely scarce.

But unfortunately, like Chery, Geely, Great Wall these emerging domestic car companies,while they are creating their own brands, they profoundly awareness the importance of brand strategy. Because it is original, they can create a new brand freely, which is favorable conditions that state-owned conglomerates and joint ventures do not have. However, they also face their own problems, the product is too new, yet to be market and customer testing. If people quickly forgotten as yolio and qiyun such products, don’t they understand the brand? If the product does not exist for a long time value, it is not brand strategy.

But now, many manufacturers are also feeling somewhat helpless when they insist on support of self-developed own-brand. Self-development is currently facing some of the biggest problem: First, there are not much support from state’s policies; the second: It is now many companies did not dare to talk about self-development, but not a lack of sense of responsibility, the reasons also due to appraisal system and accounting system. Third, at present, China’s consumer culture, consumer psychology and consumer concept have malformations, for example, many consumers do not want to see Chinese characters on cars, it is necessary to know that the characters in the land of China is not a shame.

In short, it should not be so anxious in the development of own national brand of motor vehicles. This requires the generation or even the next generation efforts. Although own well-known brands still has a long way to go, I believe China will have an even number of world-class well-known car brands in the near future.